Selsmart, Attero’s direct-to-consumer platform, provides consumers with an efficient solution for recycling their e-waste responsibly. Our platform allows users to sell their used appliances from the comfort of their homes in three simple steps, ensuring environmentally friendly disposal that contributes to a cleaner and greener future.
India generates over 16 million metric tons of e-waste annually, and this number continues to rise rapidly. Much of this e-waste ends up in informal recycling due to a lack of proper channels. To address this, Selsmart is envisioned to provide consumers with effective recycling solutions, while promoting a circular economy.
We aim to establish a nationwide network across 60 major Indian cities, reaching over 240 million potential users and collecting more than 15,000 metric tons of used electronics by 2025, with a goal of recycling 1,25,000 metric tons in the next three years.
Using our intuitive platform, users can easily access a transparent valuation system for selling used appliances in just 3 easy steps. Our operations and logistics team works continuously to ensure that e-waste is picked up from your doorstep and responsibly recycled at our facility.
Selsmart is the solution for ensuring that each household can contribute towards the effort of sustainable recycling. By ensuring used appliances are recycled sustainably and not entering the informal recycling networks, we help reduce environmental risks such as water pollution and harmful emissions caused by improper e-waste disposal.
Our Clean e-India initiative collaborates with residential communities, educational institutions, businesses, NGOs, and government organizations to educate people about how we can build a cleaner future through increased awareness and education on safe e-waste disposal and recycling methods.
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